ABOUT US

Click on each image/video above for a sneak peek at the Dare To Dazzzzle team in action!

 

I chose the name 'Dare To Dazzzzle' as I felt it summed up our range perfectly as we have an element of sparkle to most of our creations, but I wanted the name be open to interpretation.  From my perspective these words also mean; to walk in the room like you OWN it and could also be used to create a beautiful and meaningful quote (as I love inspiring people) so I came up with; "Dare To Dazzzzle - you were born to shine!" I hope you like them!

 
Dare To Dazzzzle was founded in January 2022 with a vision to create a range of high-quality handmade products that will enhance your natural beauty and surroundings.  Whether you want to rock a simple look or go for something extra glamorous you can opt for our stunning jewellery range or if you simply wish to unwind and relax, you can enjoy our highly scented luxury soy wax melts,  Whatever you choose, you are sure to find something here that appeals to the star in you!  

The Dream!

In late 2020, I decided my ultimate aim in life going forward was to achieve financial freedom one day.  I knew I was talented enough to achieve this but I had no idea where to begin, so I just aimed high and started working flat-out towards making this dream a reality! 

Along the way (especially when things didn't go according to plan,) I grappled with uncertainty and self-doubt but I carried on despite this, as I truly believed that the universe would give in to a stubborn heart one day.  If I had known how difficult it would be to run all aspects of a small business, I would have quit before I started so I am glad that I didn't and just dove in head first with a huge leap of faith and hoped for the best.   Even as I type this, I am still learning new things daily and have to adjust rapidly to keep up with the ever-changing needs of the business.

My initial plan was to start a business that specialised in candles and handmade gifts but when I realised I didn't have many original avenues I could pursue with candles, I opted for wax melts instead as there was a lot more I could explore (in terms of design, creativity and colour variations.)  I learned the art of wax melt production for over a year.  This involved testing, designing, experimenting with different wax combinations and sourcing various UK suppliers to find the highest quality waxes and scents.  We wanted to be unique and innovative in our approach by combining our love of luxury soy wax melts with all things that dazzzzle to launch a stunning rhinestone collection of highly scented luxury soy wax melts.  We have never seen this concept before, so if you see it pop up anywhere else, you know where it all began!  We have many more creative ideas that will be unleashed in the future, so be sure to come back, if you want to see more!

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Anyway, let me get back to how the jewellery journey began.  I realised we had a large quantity of exquisite handmade jewellery, that was already made and ready to sell, so I decided to incorporate jewellery design into the business as well.  Our exclusive jewellery designer A.K (my mother) discovered her love of jewellery as a young teen when she was working at a jeweller's for several years.  She discontinued this later on in life to raise a family, but her passion never faded.  It reignited in 2019 (several years after she was diagnosed with a chronic life-long health condition) that debilitates many aspects of her life and she turned to jewellery designing to keep herself occupied (as it helps take her mind off the pain she endures daily.)  Since then she has never looked back.  She volunteers her time and designs to the business and unintentionally came up with the ingenious idea of creating the majority of her jewellery pieces only once as she doesn't like replicating the same design twice.  This ensures that the piece you own will truly be a rare and precious find.  This ended up becoming our USP (unique selling point!)  She has taught me everything I know in the field and continues to be a source of inspiration to me. She proves you can achieve ANYTHING in life if you put your mind to it!

Our purpose is simple; we love creating beautiful handmade pieces as they make us happy and in return, we hope they make others happy.  It is a win-win situation for everyone!

We design with an open mind, where creativity is limitless and originality inspires the design for that day.  Nothing is planned which makes the design process even more fun and spontaneous. 

Our high standards ensure we only sell products which we would be willing to purchase ourselves and we are confident that you will love them!

This is just the beginning for us.  Stay connected with us via our YouTube channel and our mobile phone app to see what will be coming next...

 

Update - 2024:​

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In February 2024, after over two years of gruelling work (functioning in burnout mode,) our work finally paid off as we got some much needed recognition from Vodafone Business UK & Steven Bartlett.  They had set forth a national competition to small UK business owners asking them to detail the unique digital challenges their small businesses faced, we entered and we WON!​​​

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​​It was a proud moment for us to be declared the first ever Digital SOS Winner (2024). Thank you to Vodafone Business UK who (as part of the win) gave us various goodies to help us in our business and spent over £10.000+ of their budget to give our small business a social media boost.  Also a huge thank you to Steven Bartlett, who sent us a signed copy of his amazing book; 'The Diary Of A CEO' which has 33 laws of business & life to keep us inspired. We also won a Digital SOS session over the phone with an advisor who gave us some invaluable business advice.  ​

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Vodafone however went a step further (which touched my heart deeply) as I wasn't expecting it.  They sent over a photographer (Jeanette from Jet Black Squares) to do a mini photoshoot of me and my mother working together (some of the photos were used for their marketing campaign and the rest were for us to keep for our own use.)  Jeanette also taught me some simple and effective camera tricks using my mobile phone, (which will come handy for my future work.)  She gave me some fantastic advice saying our pieces were under-priced for the work that we had put in and emphasised that there are always going to be niche markets/audiences for high quality pieces of work.  After her invaluable advice, I re-evaluated and re-priced some of our pieces.  Thank you Jeanette!

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We are honoured to receive this recognition.  Thank you to Vodafone Business UK & Steven Bartlett for this major WIN! 🙏🏽.💖🥳🌈​​​​​​​​​​​​​​​​​​​​​​​

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For further updates regarding Dare To Dazzzzle, please join us on our blog!